Intro: If you feel like your social media engagement has been down lately, you’re not alone. A recent study by Hopper found that the average amount of time people spent watching videos on Instagram has decreased by 40 percent since last year. So, what’s behind this decline? And more importantly, what can you do to boost your engagement and attract more followers? It’s no secret that TikTok users are engaged differently than users of other social media platforms. But what may surprise some is that the engagement on TikTok has been declining in recent months. This blog post will look closely at some possible explanations for why engagement is down. We’ll also offer some tips for how you can boost your engagement on TikTok. So read on to learn more!
- You’re not posting enough:
A common reason for declining engagement is not posting enough. If you’re only posting once or twice a week, your followers will quickly lose interest, and you’re not going to see the same level of engagement as someone posting multiple times a day. To keep them engaged, you must post regularly, constantly providing them with new content. Try to post at least once a day, and make sure your posts are interesting and engaging. But if that’s not possible, try to post at least a few times a week. To stay relevant on any platform, you must constantly post new and exciting content. If you only post once or twice weekly, your followers will quickly lose interest.
- Your videos are too long:
A common mistake people make when posting videos on TikTok is making them too long. Remember that people’s attention spans are shorter than ever, so you must make your videos short and to the point. If posting videos, ensure they’re short and to the point; TikTok is about short, snackable content. Videos that are too long will quickly lose people’s attention. If you want to keep your viewers engaged, ensure your videos are short and to the point. Aim for videos that are 60 seconds or less. No one wants to watch a 20-minute video on Facebook unless it’s something extraordinary. Keep your videos under 3 minutes, ensure they’re interesting and engaging and add value to your viewers. Anything longer than that will likely bore your viewers, and they’ll move on to something else.
- You’re not using hashtags:
Hashtags are one of the best ways to get your content seen by more people. If you’re not using them, you’re missing out on a huge opportunity to reach a wider audience. Hashtags help people find your content, and they can also help you get featured on TikTok’s explore page. To find popular hashtags, search TikTok and see what comes up. You can also check the trending hashtags page to see what’s currently popular. When you use relevant hashtags, your videos will appear in the feeds of users searching for those topics. For example, if you’re a travel vlogger, you might use hashtags like #travel, #vlog, or #adventure.
- You’re not using calls to action:
If you want people to engage with your videos, you need to give them a reason to do so. Calls to action are a great way to increase engagement on your posts. By asking your followers to like, comment, or share your content, you’re giving them a specific task to do. It makes it more likely that they’ll take action rather than just scrolling past your post. A call to action is a great way to encourage users to take the desired action, whether getting tiktok likes and views, leaving a comment, following your account, or even giving your video alike. Calls to action can be as simple as asking viewers to share their thoughts on a topic in the comments section or telling them to tag a friend who would love your content.
- You’re not being consistent
Being consistent is key to growing your following on any social media platform, but it’s essential on TikTok. You will not see the results you want if you’re not posting regularly. To grow your following and keep people engaged, you must post regularly and stick to a schedule. If you only post once in a while, people are likely to forget about you and move on to someone else who is more active. Experts recommend posting at least once daily, preferably multiple times throughout the day. Posting videos regularly lets your followers know they can expect new content from you regularly and helps you stay top of mind. If you can’t commit to posting that often, try batching your videos so that you’re not filming everything at the last minute. Planning will help you stay consistent and avoid burnout.
- You’re not interacting with other users:
If you’re not interacting with other users, you’re missing out on a critical opportunity to engage with your audience. Liking and commenting on other people’s videos is a great way to get noticed and build relationships with other users. You can join challenging trends and collaborate with other creators to reach a wider audience. If you’re unsure where to start, check out this list of TikTok challenges that are popular now. When you comment on other people’s videos, like and share their content, and participate in trends, you’re more likely to get noticed by other users. You should also take the time to respond to comments on your videos. It will show your audience that you’re interested in hearing what they have to say and that you value their feedback.
- Your content is boring:
If you’re finding that your engagement is down, it could be because your content is no longer attractive to your audience. To keep your followers engaged, you must ensure that your content is fresh and exciting. One way to do this is to experiment with different types of videos. Try out new editing techniques and film locations, or even switch up the type of content you’re posting. It would be best if you also considered using TikTok’s duet feature to create collaborative videos with other users. It is a great way to add fresh content to your feed while also getting exposure to a new audience. If you post the same old thing daily, your followers will quickly get bored and tune out. To keep things interesting, mix up your content! Post various types of videos, and experiment with new topics and formats. It would be best if you also considered using TikTok’s duet and reaction features to create more interactive content.
Conclusion: Several factors could be behind the decline in engagement on TikTok, but one thing is clear: if you want to boost your engagement and attract more followers, you need to adapt your strategy. Keep an eye on trends and experiment with different content formats to see what works best for your audience. And above all, don’t be afraid to have some fun!